Less and less people are searching the term “Bitcoin Price” on Google. According to Google Trends data, the search term is approaching historically low levels of popularity not seen since 2015.
The available data show that from 2013 to early 2017 search frequency for the term was mostly flat, with a few minor spikes from time to time. All this has changed since May 2017, when the first crypto currency started a record rally, finishing the year at the point $ 20,000.
The period between December 2017 and January 2018 was the peak period for ‘bitcoin price’ searches, when bitcoin achieved its record price, attracting frenzied investor attention in the process. The period between December 24 and December 30, 2017 recorded the highest number of searches for the term.
Currently, the worldwide ‘bitcoin price’ search frequency stands at 7 out of 100 – its lowest point since July 2017 – and falling. Barring a sudden bitcoin price bull run, it would seem as though the search frequency is destined to hit 2015 levels which peaked at 2 out of 100.
Such a market rally does not look to be on the cards at the moment, as bitcoin remains stuck stubbornly around $6,500, with the wider crypto market also not showing any signs of sustained upward movement.