Japanese crypto exchange Bitpoin has appointed japan superstar professional soccer player Keisuke Honda to promote its brand, the company announced earlier this week. Honda appeared at the same time in a commercial for Bitpoint shot in Hollywood.
“Regarding the theme of the promotional movie, I thought there was a part that matches my own personal goal in life, that is to aim every day at becoming the world’s best player,” Keisuke Honda told in a statement.
The actual salary paid to Honda is not disclosed, however Bitpoin’s press release confirms that the payment was made in cryptocurrency. According to insiders, the sum Honda was being paid was 40 million USD.
Earlier in August, it was the Japanese professional soccer player Shinji Kagawa, who made a deal with GMO Internet Group. Kagawa has signed a contract with GMO to support its corporate brand and products as the group decided to challenge business overseas. GMO is developing mainly internet infrastructures in South East Asia through the global brand Z.com by concluding individual sponsorship agreements with the most popular professional soccer players in each country.
Keisuke Honda is one of the most successful football players in Japan. He played for such football clubs as Milan, CSKA Moscow. Today he plays for Australian club Melbourne Victory and the Japanese national team and coach of the Cambodia national football team.