Google has announced intention to review its ad policy in October, lifting advertising ban on its platform for some crypto businesses. The official announcement was posted on Tuesday, September 25.
Since October, registered cryptocurrency exchanges will be able to advertise on Google Adwords platform within the U.S. and Japanese audiences, according to the announcement. For this, advertisers will need to pass Google Adwords’ mandatory certification. Applications can be submitted from Monday, when the new rules will take effect.
“Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October,” the document says.
As a reminder, in March, Google announced that all crypto-related businesses will be banned from buying ads on Google Adwords. The crypto ad ban was explained by the protection of users from fraudulent offerings in the new sphere. Following Google, Facebook and Twitter have made similar statements in a wave of crypto advertisement bans earlier this year. However, a few months later Facebook has lift its ad ban for pre-approved cryptocurrency firms, while still maintaining a ban on ICO ad.