Juventus Football Club has partnered with Socios.com to launch the ‘Juventus Official Fan Token’ that is aimed to boost fan numbers by allowing them to ‘be heard.’
The token will be initially distributed via a ‘Fan Token Offering (FTO)’ and will be listed on the Socios platform against its native $CHZ token. The Fan Token Offering start is scheduled for Q1 2019.
‘At the club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club,’ Giorgio Ricci, Juventus’ co-chief revenue officer, head of global partnerships and corporate revenues, told.
As a reminder, last week, British Premier League football clubs Newcastle United and Cardiff City announced the plan to conduct ICOs. Both Newcastle United and Cardiff City are in the poor financial health.The two clubs have admitted that they are fighting for survival with lower budgets.
On Sep 11, Paris Saint-Germain (PSG), a major French soccer team, shared plans to issue its own cryptocurrency as a way to incentivize participation from its fans all over the world. It is planned that the PSG starts issuing its proprietary tokens the next year spring, becoming potentially one of the first soccer clubs worldwide. Token holders will get access to exclusive offers such as participating in certain matches and meeting with players.