Leading French fashion magazine L’Officiel is giving out $100 million of a their own cryptocurrency “Taste Tokens.” The magazine will be giving out their Taste Tokens, worth $50 each, to 500,000 subscribers.
Celebrities, trendsetters and fashion icons will receive the between $50,000 and $100,000 worth, depending on their income levels and status in the French fashion community.
However, anyone can receive Taste Tokens by answering a survey. A single person can receive $2,500 in L’Officiel cryptocurrency for answering questions and supplying data.
L’Officiel wants to create a currency that bridges the gap between advertisers and consumers, all while protecting their readers’ data. L’Officiel cryptocurrency compensates users for viewing advertisements and products.
You may use your crypto to buy perfume, bags, and jewelry. With the tokens, advertisers can make the specific products valued in crypto. In such a case, advertisers, crypto recipients, and readers will have an option to pick their packages. According to a recent report, Michael Kors will sell bags, Dior will sell jewelry, and Chanel will offer perfume.