The newly established Beijing-based media copyright protection alliance, involving more than 30 major financial media outlets, will use blockchain technology for providing “original authentication and copyright protection for original works.”
Blockchain using allows to “embed the unique identifier ‘DNA’ in the article.” So long as the article maintains a 70 percent similarity, whether it is transferred through social media or various websites, the “DNA” can be purportedly traced back to the original: once an infringement is discovered, the technology platform will immediately obtain evidence.
“Reporters and newspapers should establish copyright awareness, solve common problems in copyright protection through technology and other means, and actively communicate with relevant technical teams to protect original copyright,” Qi Huisheng, secretary of the former Communist Party group of the China Association of Journalists said.
As a reminder, last month, 54 different Chinese companies covering blockchain technology in finance and trading established the Guangdong, Hong Kong and Macao Dawan District Blockchain Alliance. The new group will purportedly promote innovation and jointly develop blockchain technology within the country.