Switzerland-based cryptocurrency startup TokenPay has acquired 6 percent equity stake in Naked Brand Group (NAKD), the lingerie company known for supermodel Heidi Klum’s signature fashion lines.
According to TokenPay CEO Derek Capo, this step is part of its broader diversification strategy following a December 2017 token sale that netted 2,000 bitcoin, or roughly $20 million. Spending token sale proceeds on equity investments has been a hedge against crypto market volatility.
“Naked Brand Group is interested in working with a blockchain company for logistics. We’re interested in them accepting TokenPay’s merchant services platform so that they can accept crypto across all of their brands,” Capo said.
Most likely, Klum’s lingerie will be available for paying with TPay tokens in 2020 or beyond.
Unlike most assets used in 2017 token sales, TPAY is not Ethereum-based. It also use the Tor network to hide users’ IP addresses.