Nike applied to trademark registration for the word “Cryptokicks” with the U.S. Patent and Trademark Office on April 19. The application includes “crypto wallets, downloadable mobile applications for providing access to crypto collectibles, crypto art and application tokens.”
“This appears to be a filing for a brand of a cryptocurrency … this is trademark speak for ‘this is a cryptocurrency called Cryptokicks,” Josh Gerben, a trademark attorney in the U.S. commented.
The application was made on a “1B” basis, which means Nike has submitted a sworn statement indicating they intend to use the trademark in the near future.
In the coming months, the US Patent Office will decide on this application. If it is approved, Nike will have to release a commercial product called Cryptokicks over the next four years, otherwise the patent will be revoked.
Nike has been aggressively pushing its mobile app and social media strategy. According to the company’s website, its digital commerce business is now worth $2 billion.