Department of Internal Affairs of Facebook upheld the prohibition on marijuana advertising on its social media platforms, MarketWatch reported. The decision was taken at special product policy meeting this week.
At the moment, Facebook allows you to promote products derived from cannabidiol, a compound derived from cannabis that is devoid of psychoactive activity. While, the company doesn’t allow to buy, sell or trade cannabis on its platforms, including Instagram. Cannabis manufacturers believe that Facebook’s decision hinders the development of the industry.
Jake Heimark, co-founder and CEO at PLUS, said that Facebook is the only platform through which they can reach 18+ audiences. “This is a bog loss for the industry,” he added.
Facebook determined that due to differences in cannabis laws around the world, it would be impossible to roll out a global policy on pot sales.