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How to Turn Your Personal Data Into Money

In a world where a man spends so much time around the web, it’s hard to imagine what a huge digital footprint it leaves. This includes geolocation, clicks on banners, getting stuck on the pages and comments on the content of a specific nature. Not to mention that such online dependent people have long given access to various photo galleries and contacts to various applications. All this information is carefully collected by Facebook, Google and our other favorite applications.
be-in-the-loop - How to Turn Your Personal Data Into Money

In a world where a man spends so much time around the web, it’s hard to imagine what a huge digital footprint it leaves. This includes geolocation, clicks on banners, getting stuck on the pages and comments on the content of a specific nature. Not to mention that such online dependent people have long given access to various photo galleries and contacts to various applications. All this information is carefully collected by Facebook, Google and our other favorite applications. Further, based on these profiles and our understanding of our behavioral habits, they sell the possibility of targeted advertising to advertisers. And curious companies get information to understand what is interesting to the user. That’s all for money, of course.

And since our data has such value for someone and still fall into the wrong hands, then why not make money on it? Immediately, we note that this is a risk and is fraught with the loss of your privacy. If you still have it and this thing doesn’t frighten you, then here are 5 ways to turn personal data leakage into earnings.

Passing paid surveys & polls

be-in-the-loop - How to Turn Your Personal Data Into Money

Research and opinion polls need information about your buying, behavioral, and social habits. They are willing to pay for this. It is not much, but real money. For example, CitizenMe pays $ 0.13 for answering 10 questions (a couple of minutes). You get money for a dozen answers to easy questions about yourself and a couple of minutes. 

For the same purpose, you can use UserTesting. However, the site works as questions and demand for your opinion arise. It pays more, but not so often. 

Sale of your DNA test results

be-in-the-loop - How to Turn Your Personal Data Into Money

Today, you can easily decipher your DNA, find out the origin of ancestors and predisposition to certain diseases. This procedure will cost all curious $ 100-200. However, there is a Nebula Genomics startup that agreed generously to do it for free in exchange for access to the results. That is, your decrypted DNA will be used by other companies for their own purposes (research, development, whatever). Recently, the LunaDNA platform also offered to pay for the results of your DNA tests if someone is interested in buying them. 

Now companies that conduct DNA tests, such as Ancestry and 23andMe, share the results in absolute anonymity with research centers. Nothing prevents you from agreeing to transfer them and receive your dividends. We described the risks associated with taking DNA tests here. (Reference to DNA material). If it doesn’t scare you, then Nebula Genomic will tell you about ancestors and biological predispositions for free and will save you $ 100-200. And LunaDNA will pay for the results.

Provision of access to your devices

be-in-the-loop - How to Turn Your Personal Data Into Money

You can allow the application to monitor your use of social networks and phone. Monitoring means tracking activity, but not recording telephone conversations, messages (although who knows?). The Wibson app pays with tokens — the application’s local currency — for accessing your geolocation,

Facebook, LinkedIn and Google accounts. Then these tokens can be exchanged for something useful such as free trips of Uber, subscriptions in Spotify. You can choose: either it will be anonymous information, for example, how often a 20-year-old law student walks into Instagram, or where your identity appears in a social network account. Wibson later collects, standardizes and sells this information to its partners for effective marketing strategies, useful products and targeted advertising.

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To share your location

be-in-the-loop - How to Turn Your Personal Data Into Money

You can even sell your geolocation. By the way, it is naive to believe that if in the settings of the application you allow you to record your geolocation only when used, then you can’t be traced. It’s just that a dotted line is formed from the solid line of your movements, but it’s clear where you go most often (read, study, work, live). So, Datum is ready to pay $ 0.01 per month to track your geolocation. Perhaps, it is relevant only for owners of large data arrays. While Wibson, mentioned above, is also ready to pay with its tokens not only for monitoring social networks, but also geolocation.

Free coffee for answering questions about yourself

be-in-the-loop - How to Turn Your Personal Data Into Money

The SHIRU Japanese company opened 23 cafes in Japan, the USA and India, where students (only students) can get coffee, tea, drinks for free. To do this, they need to show a student ID card, to participate in a poll about student life or the use of certain products. While coffee is being prepared, the barista will acquaint them with career opportunities in different companies and tell about their work. Where did the cafe get money? Companies whose target audience is students pay for this advertising placement in a cafe: baristas, branding cups and interiors, banners in the newsletter. The students aren’t hungry and the companies are satisfied. It is a classic win-win.

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