Starbucks Coffee retailer has teamed up with Microsoft to use its Azure Blockchain Service in tracking coffee shipments from across the world, bringing “digital, real-time traceability” to its supply chains.
“This kind of transparency offers customers the chance to see that the coffee they enjoy from us is the result of many people caring deeply,” said Michelle Burns, SVP of Global Coffee & Tea at Starbucks.
Starbuck’s demoed the digital traceability concept to shareholders at its annual meeting in March. Currently, the company is talking to coffee farmers in Colombia^ Costa Rica, and Rwanda to detect best benefit from the project for them.
As a reminder, last November, Starbucks Coffee retailer partnered with Bakkt bitcoin platform to provide customers the option to pay with the crypto. The Bakkt platform will automatically convert Bitcoins to US dollars at the moment of payment.