Australian winemaker Penfolds has partnered with VeChain, the world’s leading blockchain platform to use the blockchain to strengthen the fight against authentication and tracking.
The cooperation will allow the winemaker to protect its products from fraudulent schemes and provide its customers with all the necessary information about the product.
The launch of Penfolds “Bin 407” in July marks the beginning of the second phase of the WTP VeChain. Bottles will reportedly be available at Waigaoqiao International Alcohol Exhibition Center and DIG’s flagship store in Sen Lan Shan Du in Pudong New District.
Each bottle of “Bin 407” contains an encrypted NFC chip with data about the bottle product on the blockchain, which can be accessed using a chip reader. This info is reported to include information about the origin of the bottle, which is verified by third-party auditors.