Home » Mastercard to Fight Against Counterfeit Fashion Items with Blockchain

Mastercard to Fight Against Counterfeit Fashion Items with Blockchain

Mastercard will use its news blockchain-based product tracking solution to trace the provenance of limited edition fashion items during an upcoming showcase of women fashion designers.
news - Mastercard to Fight Against Counterfeit Fashion Items with Blockchain

Mastercard will use its news blockchain-based product tracking solution to trace the provenance of limited edition fashion items during an upcoming showcase of women fashion designers. 

The payment giant will support “limited-edition collaborations” that will showcase leading female designers and artists. Customers can simply scan the labels of designer items with a QR code, which will track each step of the production process and verify authenticity.

“Leveraging innovative technology solutions, we are able to tell the stories of the products consumers are buying,” Sherri Haymond, Executive Vice President, Digital Partnerships, Mastercard, told.

The first collection from the initiative will feature a demonstration of Mastercard’s blockchain tracking platform called Provenance, which, it says, offers customers insight into the route taken by the products on the way to the store shelf.

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The limited-edition Rodarte collection that features artwork by Mari Eastman will run from August 2 to 14, 2019 at Fred Segal’s flagship store.

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