Spanish La Liga team Atlético de Madrid has teamed up sports blockchain project Chiliz for launching a fan token. The club-branded Official Fan Token will launched in fall 2019 for the 19/20 season.
The token, priced at 2 euros, will be a digital asset that confers voting rights on Atlético fans, and will be used to drive fan engagement by enabling users to participate in tokenized polls on the Socios mobile app. Tokens also grant holders access to merchandise, rewards and games.
As previously reported, back in September 2018, Juventus Football Club partnered with Socios.com to launch the ‘Juventus Official Fan Token’ that was aimed to boost fan numbers by allowing them to ‘be heard.’ In may 2019, West Ham United Premier League football team launched its own token supported by socios.com.