True Tickets, a ticketing service has partnered with Shubert Ticketing to secure mobile tickets to Broadway shows with blockchain. Shubert said that the pilot with True Tickets would be launched in 2020.
The ticketing industry faces the problem of touts who buy tickets in bulk and sell them on a secondary market for a higher profit. While audiences pays higher prices, it also poses a security risk for event organizers as the buyer’s identity is unverified.
True Tickets’ platform is based on the IBM Blockchain. The collaboration with Shubert is to integrate the distributed ledger technology (DLT) in the current digital delivery ticketing service such as Telecharge.com, Broadway Inbound and other distribution partners. Blockchain will ensure the authenticity of the tickets consumers receive on their mobile phones.