Most U.S. consumers, regardless of age or background, are “increasingly willing” to use digital tokens, such as cryptocurrencies, as a means of payment, according to big four accounting firm KPMG and its latest survey.
Approximately 63 percent of those surveyed said they consider digital tokens an “easy” method of payment, while roughly 55 percent believe tokens will allow them to make use of loyalty rewards in more constructive ways. The results are a bit surprising, given that only about one-third of KPMG’s own customers say they are familiar with blockchain technology, according to the survey.
KMPG’s survey, conducted by the Ketchum Analytics research firm, polled 1,000 U.S. residents “balanced to ensure national representation,” according to the report.
The primary challenge right now, according to the study, is that there aren’t that many businesses utilizing digital tokens for rewards programs. Businesses that don’t already have a loyalty program in place, and are not taking advantage of tokenization and digital assets for rewards, are missing out.
“By using tokenization, companies can develop new forms of value exchange within an existing network, such as allowing consumers to use loyalty points for purchases with different merchants,” Arun Ghosh, head of KPMG’s U.S. blockchain division, said.
