Home » Alibaba Pictures to Tokenize Distribution Rights For Its New Film

Alibaba Pictures to Tokenize Distribution Rights For Its New Film

Alibaba Pictures, a Chinese film company under Alibaba Group plans to tokenize distribution rights for its upcoming film "Striding into the Wind.”
news - Alibaba Pictures to Tokenize Distribution Rights For Its New Film

Alibaba Pictures, a Chinese film company under Alibaba Group plans to tokenize distribution rights for its upcoming film “Striding into the Wind.”

For distributing the film via  blockchain platform, the company has parthered with Breaker decentralized entertainment platform.

Li Jie, senior vice president of Alibaba Pictures highlighted that film industry is increasingly discussing the possibilities of blockchain technology in its business models, with Alibaba Pictures actively trying to apply blockchain.

The film is the only Chinese mainland film project selected by Breaker decentralized entertainment platform, former SingularDTV.

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