Turin-based Italian professional football club Juventus has launched its own ‘Juventus Official Fan Token’ that is aimed to boost fan numbers by allowing them to ‘be heard.’
Token holders will get access to exclusive offers such as participating in certain matches and meeting with players. They also will be able to vote in a range of club-related decisions, the first of which will determine the club’s song for when it scores a goal.
‘At the club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club,’ Giorgio Ricci, Juventus’ co-chief revenue officer, head of global partnerships and corporate revenues, told.
Socios.com is the world’s first tokenized voting platform where football fans can have a direct voice in some of the many decisions their favorite clubs.