Home » Italian Soccer Club Uses Blockchain to Certify Player Jerseys

Italian Soccer Club Uses Blockchain to Certify Player Jerseys

Italian Serie A soccer club ACF Fiorentina has partnered with blockchain firm Genuino to certify the club’s official jerseys using blockchain technology.
news - Italian Soccer Club Uses Blockchain to Certify Player Jerseys

Italian Series A soccer club ACF Fiorentina has partnered with blockchain firm Genuino to certify the club’s official jerseys using blockchain technology.

The solution allows to prevent people from falsely claiming that a pro player wore a jersey by authenticating the item. It can be made by kitting a dedicated chip to the player jerseys which will be linked to the blockchain.

“Genuino’s solution will allow tracing of the jersey’s life key moments, creating a digital copy of the physical jersey, to allow us certify and authenticate the same, but also to help us fight counterfeiting,” Giuseppe Barone, General Manager, ACF Fiorentina said. 

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Several other European football clubs are trialling blockchain collectibles such as Atletico Madrid, Bayern Munich, Real Madrid, Arsenal and Borussia Dortmund, those are for digital collectibles. 

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