EY Japan, a Japanese subsidiary of the auditing firm Ernst & Young (EY), is working to create the SAKE Blockchain platform to ensure the authenticity of alcohol products and prevent the sale of counterfeit products.
EY Japan’s SAKE Blockchain will initially be launched in Hong Kong and Singapore, which are open to the implementation of the technology. In the future, the company plans to cover the entire Asian market.
According to EY Advisory & Consulting partner Hideaki Kajiura, the blockchain will be used for tracking data on the origin of the raw used to make sake, as well as on the production conditions and further product supply chain up to supermarkets and restaurants.
Using the QR code on the bottle label, customers will be able to check the ingredients of the sake, information about the manufacturer, as well as receive recommendations for its further storage and food pairings. The info will be available in English, Chinese and Korean.
This is not the first time when EY Japan uses blockchain to track the supply chain of alcoholic beverages. Last May, the company took part in the development of the TATTOO Wine platform to make the process of wine production and supply more transparent.