Russian Premier League soccer club Zenit St. Petersburg has created blockchain collectible cards of its players. The top soccer club has signed on Sorare platform, a fantasy football game based on Ethereum blockchain.
The player cards can be traded with other managers, players can play games moment they have a minimum of 5 cards. The score of each player card is linked to their actual performance in the football league tables.
Sorare platform aims to create a global fantasy soccer blockchain game featuring the top 10 leagues in the world. Launched in March 2019, Sorare has 40,000 users worldwide. Russia ranks first in the world in terms of average daily time spent on the platform, at 1 hour 15 minutes per day.
Zenit general manager Alexander Medvedev said he hoped the partnership with Sorare would provide better coverage for the club’s brand and allow it to reach younger fans overseas, especially in Asia and America.