American electric vehicle and clean energy company Tesla has launched its own line of “Tesla Tequila”, fulfilling of the CEO’s promise to start selling its own brand of liquor.
The drink is produced by Nosotros Tequila, a spirits brand in Southern California and comes in a lightning-shaped bottle.
Supplies of the product, that retails for $250, quickly sold out on Thursday, even as orders were limited to two bottles each and were available only to customers in certain US states.
The Tesla Tequila has been in the making for years. In 2018, Musk teased fans on Twitter with a photo of a purported bottle prototype. He also joked that the drink was going to be called “Teslaquila,” and even had the company apply for a trademark on the name at one point.
This is not the first time when Tesla surprise market by choice of merchandise. Earlier this year, the company started selling mini red gym shorts on its website, in a playful hit back at investors who had “shorted” Tesla, or bet that its stock would drop. Each pair was priced at $69.420.